For marketers and their agencies, the subject of insurance can
be a confusing topic. HCC Specialty Underwriters' Mark Barry offers
a primer on what to look for when purchasing promotion insurance
products. The presentation
covers products that protect the business of promotions such as
Promotion Marketer’s Errors & Omissions coverage and
Crime Insurance as well as promotion enhancement tools such as
prize indemnity
insurance that can help build a brand.
Click
here to download the presentation given by HCCSU’s Mark
Barry at the Promotion Marketing Association’s annual Law
Conference in Chicago in November 2002.
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